That’s the motto of Melissa Murphy, an LA-based makeup artist who’s amassed over 117,000 followers on Instagram due to her popular before-and-after pictures of people with and without makeup.
Murphy’s work reveals just how much time (and just how many cosmetic products) are required to make people look like they do in films and magazines. In an increasingly image-conscious world where anything and everything is Photoshopped, Murphy’s pictures serve as a reassuring reminder that what you see is often deceptive and doesn’t always reflect reality.
Take a look at the before-and-after pictures below to see for yourself what we mean.